Dry Clean NYC
How I Helped Dry Clean NYC Increase Bookings by 280% and Revenue by 6.5X in 8 Months
Client Overview
- Business Name: Dry Clean NYC
- Industry: Dry Cleaning & Laundry Services
- Location: New York City, USA
- Services Provided: SEO, Google Ads, Local Search Optimization, Conversion Rate Optimization (CRO)
The Challenge
Despite offering premium dry cleaning and laundry services, Dry Clean NYC was struggling to:
- Generate consistent online bookings
- Rank on Google for key local searches like "best dry cleaner in NYC"
- Convert website visitors into paying customers
- Compete with more prominent brands and local competitors
With increasing competition in New York City, they needed an effective digital marketing strategy to increase visibility, leads, and revenue.
The Strategy
1: SEO & Local Search Optimization
- Keyword Research & Optimization – Focused on high-intent local search terms like "dry cleaning pickup NYC," "best laundry service near me," and "eco-friendly dry cleaners in NYC."
- Google My Business (GMB) Optimization – Improved local search rankings, leading to a 140% increase in calls from Google Maps.
- On-Page SEO Fixes – Optimized website structure, service pages, and added schema markup for better search visibility.
- Local Link Building & PR – Secured high-quality backlinks from local directories and industry-related sites to improve domain authority.
2: Google Ads & Retargeting Strategy
- Rebuilt & Optimized Google Ads Campaigns – Shifted from broad-targeted campaigns to high-intent, location-based ads.
- Call-Only & Retargeting Ads – Focused on direct lead generation and remarketing campaigns, increasing customer retention.
- Improved Ad Copy & Landing Pages – Reduced cost per click (CPC) while improving conversion rates by 72%.
3: Website & Conversion Rate Optimization (CRO)
- New Booking Flow Implementation – Designed a simple, user-friendly online scheduling system to increase bookings.
- Trust & Social Proof Optimization – Integrated customer reviews, eco-friendly service messaging, and before-and-after cleaning photos.
- Added Click-to-Call & Easy Checkout – Simplified the customer journey, reducing bounce rate by 38%.
The Results
- 280% Increase in Online Bookings
- 6.5X Revenue Growth in 8 Months
- Top 3 Ranking on Google for “Dry Cleaning NYC” and related keywords
- 140% More Calls from Google My Business
- Cost Per Lead Reduced by 58%
Client Testimonial
"Before working with Yasir, we relied mostly on walk-in customers and word-of-mouth. Our website was barely bringing in leads. Now, our online bookings have skyrocketed, and our phone is constantly ringing with new customers. His SEO and ad strategies have completely transformed our business!"
Dry Clean NYC Team
New York, USA
Final Thoughts & Key Takeaways
- SEO + Local Optimization = More Walk-ins & Online Bookings – Ranking higher in local search results made a direct impact on revenue.
- Google Ads Retargeting Works – Many returning customers booked services after seeing targeted remarketing ads.
- Conversion Optimization is Essential – Simple booking systems and user-friendly web design significantly boosted sales.
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Client
Dry Clean NYC
Location
New York, USA
Service Provided
SEO, Google Ads, Local Search Optimization, Conversion Rate Optimization (CRO)