Moving Champs Australia
How I Helped Moving Champs, Increase Their Leads by 350% and Revenue by 5X in 6 Months
Client Overview
- Business Name: Moving Champs Australia
- Industry: Moving & Relocation Services
- Location: Australia
- Services Provided: SEO, Google Ads, Conversion Rate Optimization (CRO)
The Challenge
Moving Champs Australia was struggling to generate consistent leads and bookings. Despite having a website and running Google Ads, they were:
- Spending too much on ads with little return on investment
- Not ranking for major moving-related keywords on Google
- Losing potential customers due to poor website conversion rates
- Relying heavily on word-of-mouth with no structured online marketing strategy
They needed a profitable and scalable lead generation system to grow their business.
The Strategy
1: SEO & Local Search Domination
- Keyword Research & On-Page Optimization – Targeted high-intent search terms like "best movers in Australia," "affordable house movers," and "local furniture removalists."
- Google My Business Optimization – Improved visibility in local searches and Google Maps.
- Content Marketing – Created city-based service pages, blog posts, and FAQs to rank for relevant searches.
- High-Quality Backlinks – Acquired backlinks from trusted moving industry websites to boost domain authority.
2: Google Ads Restructuring & Lead Optimization
- Smart Bidding Strategy – Reduced wasted ad spend while increasing conversion rates.
- Retargeting Ads – Implemented remarketing campaigns to bring back potential customers.
- Call-Only Ads – Focused on direct lead generation through phone calls from high-intent customers.
3: Website & Conversion Rate Optimization (CRO)
- Landing Page Redesign – Made the website more user-friendly, mobile-optimized, and conversion-focused.
- Trust Signals & Social Proof – Added customer testimonials, Google reviews, and service guarantees.
- Lead Forms & Call-to-Action Improvements – Simplified the booking process with one-click call buttons and easy-to-fill forms.
The Results
- 200% Increase in Organic Traffic
- 270% Increase in Leads & Calls
- 5X Revenue Growth in 6 Months
- Cost Per Lead Decreased by 60% (More leads with less ad spend)
Client Testimonial
"We were struggling to get consistent bookings before Yasir stepped in. With his SEO expertise and ad strategies, we’ve seen a massive increase in calls and revenue. The best investment we’ve made for our business!"
Moving Champs
Australia
Final Thoughts & Key Takeaways
- SEO & Google Ads work best together – A strong organic presence paired with optimized ads resulted in sustainable growth.
- Conversion Optimization is Key – Small tweaks to the website and landing pages significantly increased the number of leads.
- Consistent, Data-Driven Marketing Wins – We maintained high conversion rates and lead quality by analysing performance regularly.
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Client
Moving Champs
Location
Australia
Service Provided
SEO, Google Ads, Conversion Rate Optimization (CRO)