NY Roofing
How I Helped NY Roofing Increase Leads by 280% and Revenue by 6X in 8 Months
Client Overview
- Business Name: NY Roofing
- Industry: Roofing & Home Improvement
- Location: New York, USA
- Services Provided: SEO, Google Ads, Local Search Optimization, Conversion Rate Optimization (CRO), Lead Generation Strategy
The Challenge
NY Roofing is a well-established roofing company in New York, but they were facing serious competition in the local market. Their biggest challenges included:
- Low rankings on Google for key roofing-related searches
- Inconsistent leads & high reliance on referrals
- High Cost Per Lead on Google Ads – Spending too much with low conversion rates
- Website not converting visitors into calls & bookings
They needed a data-driven digital marketing strategy to dominate local roofing searches, increase lead generation, and maximize ROI on paid ads.
The Strategy
1: SEO & Local Search Optimization
- Targeted Keyword Strategy – Focused on high-converting terms like “roof repair NYC,” “best roofing company near me,” and “affordable roof replacement.”
- Google My Business (GMB) Optimization – Improved local rankings, leading to a 200% increase in calls from Google Maps.
- High-Quality Link Building & Content Strategy – Created blog content and earned backlinks from home improvement, construction, and real estate websites.
- Technical SEO Fixes – Improved site speed, structured data, and local schema markup for higher Google rankings.
2: Google Ads & PPC Lead Generation
- Smart Bidding & Budget Allocation – Shifted budget to high-intent roofing service keywords.
- Call-Only & Retargeting Ads – Focused on immediate lead generation by targeting users actively searching for roofing services.
- Landing Page Optimization for PPC – Improved ad-to-landing page experience, increasing conversion rates by 64%.
3: Website & Conversion Rate Optimization (CRO)
- Quick Quote Request System – Simplified the booking process to reduce bounce rate and increase form submissions.
- Trust-Building Elements – Added real client testimonials, before & after project photos, and strong service guarantees.
- Mobile Optimization – Optimized for fast, seamless mobile browsing, resulting in a 50% increase in mobile leads.
The Results
- 280% Increase in Roofing Servic7e Leads
- 6X Revenue Growth in 8 Months
- 200% More Calls from Google My Business & Local SEO
- Top 3 Rankings for “Best Roofing Company in NYC” and similar keywords
- 45% Reduction in Google Ads Cost Per Lead
Client Testimonial
"Before working with Yasir, we struggled to get quality roofing leads. Now, our phone is constantly ringing, and we’ve booked more projects in the past 6 months than we did all of last year! Our rankings and ROI have never been better!"
NY Roofing Team
New York, USA
Final Thoughts & Key Takeaways
- SEO + PPC = Sustainable Growth – A combination of Google Ads & Local SEO resulted in consistent lead generation.
- Conversion Optimization is Key – Website updates and trust-building elements helped boost lead quality & sales.
- Scaling Up with Smart Bidding – Optimizing ad spend reduced costs and maximized return on investment.
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Client
NY Roofing
Location
New York, USA
Service Provided
SEO, Google Ads, Local Search Optimization, Conversion Rate Optimization (CRO), Lead Generation Strategy